If your enterprise-level marketing department relies on traditional asset management tools, chances are it’s costing you time, money, and sales. In an office environment, employees spend, on average, 25% of their time dealing with content. Personnel work longer and harder to keep track of your […]
Originally posted October 23rd, 2013.
Don't you think you should stop using email...so much? Let's face it, the shine has worn off.
What is Employee-Generated Content?
Employee-generated content (EGC) is very similar to user-generated content (UGC), the main distinction being that it is content created specifically by employees of a company rather than by any user. Like UGC, EGC has a wide array of applications and can be a […]
Originally posted on March 13th, 2013.
You know what I love? CSV files. Now stop rolling your eyes and trying to come up with Luddite jokes. I like XML and JSON too, but you know what you can do with a CSV that you can't do with XML and JSON? Append to a file!
Modernizing The Sales Process
Enterprises rely on their sales teams to represent them in the marketplace and drive revenue. Whether your salespeople are a part of your organization or are third-party dealers, these teams are the face of your company to your customers. It only makes sense that your […]
Originally posted December 5th, 2011.
Wither Thou Goest, Pseudorandom Number Generator?
I recently implemented a site (The Rosey Awards) that had to support the ability to display entries in a random order. The reasoning behind this was to give every entry a fair chance to show up on the first […]
Taking Control of the Conversation
For the enterprise seeking to reach today’s digital audience, user-generated content (UGC) presents a fascinating opportunity.
Originally posted June 10th, 2011.
"I am the 10%"
I was recently asked, "do 80% of programmers think they're in the top 20% of good programmers?"
Originally posted November 2nd, 2011.
I could write a dozen blog posts on code commenting: habits, effectiveness, philosophies...there's a lot to say on this topic. But today's is going to be short and sweet.
What does Google want?! That’s the question of the year decade, my friend. With Google’s constantly changing algorithms, it’s hard to really know what they’re looking for in terms of search rankings. Do we want better meta keywords? Nah, a thing of the past. How about if we just add MORE pages to our […]
“In a hyper connected, knowledge sharing economy, companies must reinvent and significantly enhance or replace their existing processes in order to be a relevant part of this customer revolution.”
In today’s competitive landscape, differentiation is key to running a profitable business ... and differentiation is only successful if your customers (and potential customers) get the message. And that’s what marketing collateral is: content that describes your product, and how it’s differentiated, […]
It’s just another typical day at the office. The sun is shining, the birds are singing—what more could you ask for?
In order to keep up with the ever increasing amount of information created in a digital era, brands need to constantly evolve.