Onboarding new employees is something that every company does – but both strategy and quality vary widely. Some companies have intensive training bootcamps where new hires spend months learning the ropes; other companies have a “trial-by-fire” mentality; and others still even offer bonuses for new […]
If you're a programmer, you've no doubt been in this situation before: you've got to convert a bunch of data from one form to another. Maybe you've got an enum that needs to processed with a switch statement (and you don't have ReSharper to do it for you!), or maybe it's static strings that need to […]
A world class onboarding process can be a company’s greatest asset. While onboarding isn’t always prioritized, it’s one of the few investments a company can make to help improve the entire business. Truly effective onboarding has results that are far reaching and long lasting. While most of us don’t […]
If you're a regular reader of this blog, you know that I think Node is big -- it's not just playing in a sandbox, but out there on the mean streets of the Internet, holding its own with ASP.NET, PHP, and Ruby on Rails. But Node itself is just a small part of the puzzle -- essentially, Node is simply […]
In interactive marketing, it is vital not only that your company’s message reaches its intended audience, but truly engages it as well. Recently, I came across a New Yorker article entitled “The Limits of Friendship,” by Maria Konnikova. In short, the article suggests that in an age influenced by […]
I eat Pizza Hut more often than any self-respecting New Seasons customer has the right to. Not because Pizza Hut is particularly good (though one could argue any food item based on the principle that melted cheese is delicious is always some level of good), but because it is fast and cheap, and thus […]
Originally posted December 4th, 2013.
An interactive product, whether it is a website or mobile app, is built to meet a set of needs - the general goal of an interactive project is to design and build a solution to meet those needs at a minimized cost. And the engineer depends on a solid […]
Originally posted March 1st, 2016.
Imagine you're a marketing agency for a moment. Now quick: how many of your clients' websites are based on obsolete technology? What about the three clients you just signed? Are you inheriting a mess? Are you burning the sites to the ground and replacing them with […]
Search engine updates over the past five years have made finding high quality information easier and faster than ever before; but as the search engines continue to evolve, so must your website.
Originally posted January 6th, 2014.
With the exception of companies like Google, large enterprise corporations tend to be very conservative about new technology. So why doesn't enterprise seem to be afraid of Node, a technology that's only been around since 2009, and has only started to come into […]
QA in a Connected World
The devices we use and the websites we build have gotten more and more complex over the years, which makes information readily available from wherever a person may be on whatever device they may be using. This is a good thing - we're more connected than ever (maybe even too […]
It’s well-established that user-generated content (UGC) is among the most effective ways to reach today’s customers. Compared with all other types of media, UGC is considered 50% more trustworthy, 35% more memorable, and 20% more influential on purchase.
Creating one piece of sales collateral should not be too much of a problem, but what about 100 unique assets? 1,000? How do you ensure consistency of collateral for a product line that changes every quarter? Content creation is an important component of sales support and needs to be addressed as an […]