Our Thinking

Our Thinking

Read about the latest trends and topics that inspire us.

Our Thinking

Marketing

Are You Paying Too Much For Marketing Collateral?

by Ethan Brown

In today’s competitive landscape, differentiation is key to running a profitable business ... and differentiation is only successful if your customers (and potential customers) get the message. And that’s what marketing collateral is: content that describes your product, and how it’s differentiated, […]

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Web Development

7 Reasons to Use Vue.js

by Eric Buchmann

In the large pool of JavaScript frameworks and libraries, anyone could easily get lost in all the choices. Some frameworks have a lot of resources behind them, or hopeful hype that the framework will be the next great thing. At Pop Art, we took some time to evaluate a few potential choices for our […]

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Marketing

Sailing Stormy Seas: How to Embrace Negative Noise on Social Media

by Janelle Albukhari

It’s just another typical day at the office. The sun is shining, the birds are singingwhat more could you ask for?

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Marketing

Rising Above the Noise: Why Your Business Needs a Content Strategy

by Janelle Albukhari

In order to keep up with the ever increasing amount of information created in a digital era, brands need to constantly evolve.

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Web Development

The Tower of (Techno) Babel

by Ethan Brown

If modern programming had the equivalent of a Holy Bible, you might find something almost identical to Genesis 11:4-9, which tells the story of the Tower of Babel: humans sure were getting great things done when there was only one language. They aspired to build this nifty tower that was going to be […]

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News

Pop Art Honored as One of 100 Best Companies to Work for in Oregon 2016

 

Pop Art is proud to be one of the 2016 100 Best Companies to Work for in Oregon. The annual list, presented by Oregon Business, highlights the best workplaces in the state as voted on by employees, taking into account factors such as work environment, benefits, perks, and employee […]

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Web Development

5 Reasons to Love Open Source and 1 Fair Warning

by Diana Holland

If you’re writing an application with Node.js, chances are you are using work completed by the many open source contributors who came before you. Node’s package manager (npm) helps you easily incorporate these libraries into your own project.

In my work as a software developer at Pop Art, I’ve grown […]

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Marketing

4 Great Examples of Brands Leveraging User-Generated Content

by Patrick Wu

User-generated content (UGC) is one of the hottest trends in marketing right now. Top brands around the world are starting to realize that UGC is the perfect medium for creating original, authentic, and compelling campaigns that drive results.

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Creative

Think Beyond Taps: Mobile Gestures Result in Better User Experiences

by Jennifer Erts

Tap-tap-tap. Tap-tap-tap. Tap-tap-tap is boring, and in the face of increasingly smarter technology, tap-tap-tap has lost its poetry.

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Web Development

6 Great Talks from Node.js Interactive 2015

by Liz Tom

I was lucky enough to be able to attend Node.js Interactive this year. Put on by the Node.js Foundation, the vendor-neutral event covered everything from web development to tips for managing applications to future Internet of Things possibilities. Featuring speakers from companies including Intel, […]

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Web Development

Exploring Susy - A Lightweight Look

by Eric Buchmann

New projects bring up new ideas on how to approach the current project and future projects. While not everything may be apparent at the start of a project, some things begin to manifest as you get deeper into your work. For me it was the grid framework I was using, and how to make it do what I wanted […]

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Creative

11 Time Management Strategies for Creatives

by Jennifer Erts

For most Creatives, managing time, energy, and sanity is a struggle. There is never enough time in the day or a long enough alarm snooze as we look to the week ahead. Creative departments are fast paced and require juggling workloads, competing demands, and balancing deadlines with a laundry list of […]

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Community

PDX DigitalPM August Meetup at Pop Art

by Patrick Wu

A big thanks to everyone in the Portland DigitalPM community who came by our office in the Eastside Exchange for the August meetup! Each of the three breakout groups led by our facilitators had some really great conversations about the intricacies of working with three common personas in the digital […]

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News

Pop Art Completes Change of Control: A Fresh Start for One of America’s First Digital Marketing Agencies

Portland, OR – Pop Art, Inc. (Pop Art) announced today the completion of the sale of the majority of its stock and transfer of control from Steve Rosenbaum, Pop Art’s founder and CEO, to Tom Paul, its COO.

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Web Development

How You Build == What You Build

by Colwyn Fritze-Moor

Being a professional developer is about more than just writing clean and efficient code (that’s half of it), you also need to know how to build your project to avoid technical debt, reduce on boarding time of a new developer, and keep your project up to date and secure. Build tools, package managers, […]

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