Our Thinking

Our Hearts & Minds

Read about the latest trends and topics that spark our interest.

Our Hearts & Minds

Read about the latest trends and topics that spark our interest.

Marketing

Market Research: Easier than Ever

by Ethan Brown

As I work my way through PSU's part-time MBA program, I'm exposed to all manner of new ideas; many of which are good. Like most good ideas, they seem obvious after you've heard them. One such idea I've been exposed to is netnography.

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Business

5 Best Practices for Onboarding Programs

by Patrick Wu

Onboarding new employees is something that every company does – but both strategy and quality vary widely. Some companies have intensive training bootcamps where new hires spend months learning the ropes; other companies have a “trial-by-fire” mentality; and others still even offer bonuses for new […]

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Web Development

Don't Be Greedy: 6 Tips for Better Regular Expressions

by Ethan Brown

If you're a programmer, you've no doubt been in this situation before: you've got to convert a bunch of data from one form to another.  Maybe you've got an enum that needs to processed with a switch statement (and you don't have ReSharper to do it for you!), or maybe it's static strings that need to […]

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Marketing

5 Benefits of Better Onboarding

by Patrick Wu

A world class onboarding process can be a company’s greatest asset. While onboarding isn’t always prioritized, it’s one of the few investments a company can make to help improve the entire business. Truly effective onboarding has results that are far reaching and long lasting. While most of us don’t […]

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Web Development

Koa: The Internet's Latest Warrior

by Ethan Brown

If you're a regular reader of this blog, you know that I think Node is big -- it's not just playing in a sandbox, but out there on the mean streets of the Internet, holding its own with ASP.NET, PHP, and Ruby on Rails.  But Node itself is just a small part of the puzzle -- essentially, Node is simply […]

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Web Development

Standard Deviation: Get MAD

by Ethan Brown

Recently, I read an excellent article by Nassim Nicholas Taleb  on the case for using mean absolute deviation (MAD) instead of standard deviation.

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Marketing

Virtual Interactivity and Dunbar’s Number

by Patrick Wu

In interactive marketing, it is vital not only that your company’s message reaches its intended audience, but truly engages it as well. Recently, I came across a New Yorker article entitled “The Limits of Friendship,” by Maria Konnikova. In short, the article suggests that in an age influenced by […]

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Web Development

Language Throwdown, Part 1: JavaScript vs. PHP

by Ethan Brown

This week, we consider two very important languages: JavaScript and PHP.  The purpose of this series is to look at new and important languages, and contrast them with established languages (especially languages they are designed to replace).  What's interesting about this contest is that these two […]

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Humor

Pizza Hut and The Selfie-Stick Agenda

by Jessica Rowe

I eat Pizza Hut more often than any self-respecting New Seasons customer has the right to. Not because Pizza Hut is particularly good (though one could argue any food item based on the principle that melted cheese is delicious is always some level of good), but because it is fast and cheap, and thus […]

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Mobile Development

Configuring Configurability in Mobile Apps

by Dylan Hallstrom

Originally posted December 4th, 2013. 

An interactive product, whether it is a website or mobile app, is built to meet a set of needs - the general goal of an interactive project is to design and build a solution to meet those needs at a minimized cost. And the engineer depends on a solid […]

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Web Development

The Art of Obsolescence

by Ethan Brown

Originally posted March 1st, 2016.

Imagine you're a marketing agency for a moment. Now quick: how many of your clients' websites are based on obsolete technology? What about the three clients you just signed? Are you inheriting a mess? Are you burning the sites to the ground and replacing them with […]

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Web Development

Good UX is Good SEO

by Patrick Wu

Search engine updates over the past five years have made finding high quality information easier and faster than ever before; but as the search engines continue to evolve, so must your website.

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Web Development

Why is Enterprise Not Afraid of Node?: The Case for Node.JS

by Ethan Brown

Originally posted January 6th, 2014. 

With the exception of companies like Google, large enterprise corporations tend to be very conservative about new technology.  So why doesn't enterprise seem to be afraid of Node, a technology that's only been around since 2009, and has only started to come into […]

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Web Development

How to Effectively QA a Responsive Website

by Colwyn Fritze-Moor

QA in a Connected World

The devices we use and the websites we build have gotten more and more complex over the years, which makes information readily available from wherever a person may be on whatever device they may be using. This is a good thing - we're more connected than ever (maybe even too […]

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6 More Great Examples of Brands Leveraging User-Generated Content

It’s well-established that user-generated content (UGC) is among the most effective ways to reach today’s customers. Compared with all other types of media, UGC is considered 50% more trustworthy, 35% more memorable, and 20% more influential on purchase.

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