White Papers

As part of our mission to educate our clients, our employees and the community at large, Pop Art has created white papers to share our knowledge and best practices. Our goal is to not only educate but also to raise the bar in our industry so that consumers come to expect a higher quality of work from their creative and web development partners.
Design White Paper

Design White Paper

Integrating all of your marketing and communication initiatives to convey a unified visual style and message platform is key to strengthening your brand and attracting new customers. The Pop Art creative team offers the perfect balance of graphic design services and marketing expertise to guarantee successful results for your projects.

Read the Pop Art Design White Paper

Development White Paper

Development White Paper

The most important element to creating a successful application is a shared understanding of the business challenges that the application will solve.

Before we write a line of code, Pop Art uses a variety of techniques to understand your business and brainstorm ideas that will ultimately shape the application to provide bottom-line value.

Read the Pop Art Development White Paper

SEM White Paper

SEM White Paper

SEM is a complex hybrid of art and science that changes frequently as search engines refine their abilities to return relevant results. There is no magic bullet that will put your site in the top 10 results of any search. To be successful, SEM must take your site¹s technology, including code and architecture, into account as well as traditional business and marketing expertise. Focusing only on the technical aspect may drive enhanced search results, but failing to consider marketing and usability will limit online success.

Read the Pop Art SEM White Paper

Web Standards White Paper

Web Standards White Paper

Using web standards-based design means a more consistent experience for multiple browsers and mobile devices, better accessibility, faster downloads and higher rankings in search engines. Pop Art is committed to designing using web standards, providing increased value from your web site.

Read the Pop Art Web Standards White Paper