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Q3:07 Newsletter
THE CHANGING DEMOGRAPHICS OF TV AND INTERACTIVE
With questions around the dominance of TV advertising, brand executive teams are looking with increased scrutiny at marketing budgets. They want to succeed in a tighter environment by demanding more marketing accountability, advertising efficiency and pinpoint targeting.

Coincidentally, this occurs right at the same time when demographics show that people are turning off their TVs and turning on their laptops. And that means an opportunity for companies to grow efficiently by weighting media purchases toward digital. Read On… »
FEATURED PROJECT
SelecTrucks.com Employs Paper Prototyping
for Site Relaunch


Pop Art introduced Freightliner Market Development Corporation to Paper Prototyping, a process that allowed us to create a mock web site that could be tested with actual truck owner-operators and fleet managers. This pre-build testing ensures the best user experience possible.

Coupled with the client's clarity for communicating with their customers, the end result is SelecTrucks.com, a user-friendly, highly targeted marketing and lead generation tool.
 
MORE FEATURED PROJECTS
Oregon Lottery Extends
Relationship with Pop Art

Pop Art is identifying and consulting on the installation of key measurement and content development products, while concurrently assisting in planning the Oregon Lottery web site redesign.

Waggener Edstrom Tells a Story
with the Narrative Network™

When Waggener Edstrom Worldwide, the No. 2 independently owned PR agency in the world, launched its Narrative Network™ text mining and mapping software last year, it knew communicating its benefits would be key. Pop Art was tasked with showing why WE's clients need those professional services through creative and interactive demos. The demos are now heavily used by the Waggener Edstrom business development and account staff.

Leatherman Bags a Sharp Redesign

Working in coordination with Leatherman Tool Group and their traditional agency, Stick and Move, Pop Art reskinned the Leatherman.com web site. The creative brought the products to life, showing that each one has a story.

New Freightliner Launch
Pulls a Double

In May, Freightliner Trucks unveiled a whole new breed of truck, the Cascadia. It is revolutionary in the market and their online messaging needed to be of the same caliber. The Pop Art team collaborated to develop both a product marketing campaign and a brand marketing campaign that showed a fictional utopian town built for truckers, by truckers.

LP Updates Identity on the Web

LP® recently refreshed their corporate identity with their agency, MFP, and interactive agency, Pop Art, Inc. The aim was to update the LP web site to reflect the company's recently refreshed identity, which unified LP's product families under one logo system to leverage the central LP brand. Pop Art brought LP's online presence in line with their offline identity, updated navigation, used web standards, enhanced messaging on key pages and carried the strategy through to LP's online media and e-mail campaigns.

POP ARTISTS

Pop Art Welcomes Levi Patterson as VP of Client Services

In his role with Pop Art, Levi is responsible for identifying strategic client opportunities within the digital landscape. Prior to joining Pop Art, Levi was with Avenue A|Razorfish and TBWA\Chiat Day\TEQUILA\ Los Angeles, where he led initiatives for global brands such as Coors Beer, Lowe's Home Improvement, Country Music Television, Principal Financial Group and JBL.

Most recently, Levi led the execution of the groundbreaking Coors Light 4:53 digital campaign. He secured larger rich media space with targeted publishers. The New York Times noted his innovative approach.

Levi's primary focus is to become our client's top ally, and integrate all marketing efforts for better client results. Levi is an interactive visionary, and Pop Art is excited to make him part of the team.
 

Ben Fogarty Promoted to Art Director

Pop Art recently recognized Ben's creativity and leadership on core accounts such as Carrier Residential, Freightliner LLC, Freightliner Trucks, Web-G and Waggener Edstrom. As Art Director, Ben will work closely with the creative director and the project team to concept and create stunning interactive experiences for Pop Art's clients. Ben is a proud husband, father, musician, storyteller and artist.

PICA TBA:07

A global art fest — unlike anything else in America.
Come see the PICA TBA 2007 Festival!

PSU Internet Strategies Workshop Series

Courses for professional development; learn from the best in the industry.

E-Business Frameworks and Fundamentals
• Steve Rosenbaum, CEO Pop Art
• Course Dates: 10/19 & 10/26

Online Brand Experience
• Dennis Hahn, CEO ID Branding
• Course Dates: 11/2 & 11/9