With new professional-level software and expert campaign design, email has once again become a strong marketing tool for businesses small and large. With Spam scanning technology and opt-in only policies, you can be sure that your email will get to your audience for the highest deliverability rates possible.

In July of 2004, Pop Art partnered with one of the nations most successful Direct Email Marketing solutions - Exact Target. Since this implementation in July, Pop Art has been able to achieve outstanding results for many of our Direct Email Marketing clients; designing professional email campaigns, managing email lists, and tracking campaign results.

Isn't email marketing dead? Not even close. With professional email solutions, strategically planned campaigns, and creative branding designs, Direct Email Marketing has hit all-time success levels for ROI and branding.

What are the benefits of the all new Direct Email Marketing Solution?

Email marketing lowers cost and increases profits! Compared to traditional media, email is fast, personal, interactive, and extremely cost effective. Whereas offline marketing solutions require a significant investment, email marketing provides cost-saving benefits, such as:

• No printing, mailing or media expenses
• More frequent customer contact, which translates into higher revenues
• Average cost of 3 to 10 cents per email, versus $2 for direct mail and up to $3 for telemarketing (Source: McKinsey & Company)
• Customer acquisition costs average only $24 for email versus $82 for PR, $958 for print ads, and $1,457 for radio ads (Source: Fiore & Collins)
• Regular email marketing to existing customers generates a 15-50% increase in total online business
• Industry response rates average 5-15% for email vs. 1-2% for direct mail and .005-1% for banner advertising (Jupiter Communications)
• Evaluate results in real-time, rather than waiting 1-3 months for direct mail results

If you're not sure about how our Direct Email Marketing solution works, Pop Art can schedule a demonstration with you. It's not spam-filled, text-based junk mail (though that form is still prevalent in the marketplace); this is a targeted marketing system that focuses on pre-approved (opt-in) email recipients who want to see your message. And it's a marketing solution that is proving to be very profitable.

If you'd like more information on Pop Art's latest marketing tool, please read about our direct email marketing services - or contact Scott Orth at (503) 242-4292 ext. 120.