 |  | Naked Conversations : Customer Development Strategies for the Business-to-Business World
By Robert Scoble, Shel Israel
As the self-professed sequel to The Cluetrain Manifesto, this resource takes an in-depth look at blogging in the business world. Not only does it discuss common blogging pitfalls and suggestions for company policies, the book advocates engaging in the online discussion (because, let's face it, the conversations are happening anyway).
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 | | One to One B2B : Customer Development Strategies for the Business-to-Business World
By Don Peppers, Martha Rogers
This book explores how to create and develop business-to-business sales and marketing techniques. The authors advise educating one's customers so that they truly understand, appreciate and value the B2B services that you want them to adopt. The book focus on 5 case studies: Dell, Bentley Systems, Convergys, Norvatis CP, and Lifeway Church Resouces.
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 | | Spinning the Semantic Web: Bringing the World Wide Web to Its Full Potential
By Dieter Fensel, Wolfgang Wahlster, Henry Lieberman, James Hendler
This first handbook for the Semantic Web covers, among other topics, software agents that can negotiate and collect information, markup languages that can tag many more types of information in a document, and knowledge systems that enable machines to read Web pages and determine their reliability. The truly interdisciplinary Semantic Web combines aspects of artificial intelligence, markup languages, natural language processing, information retrieval, knowledge representation, intelligent agents, and databases.
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 | | Webplicity
By Bill Young, Michael Sevilla
Author Bill Young brings real world experience guiding clients through the difficult process of launching a well-designed web presence. In “non techno” talk, Young details the entire development process from idea inception to completion. The modules are straight forward and the web plan outline found in the back of the book will become your new favorite tool for your next project.
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| | 101 Ways to Promote Your Web Site
By C.A. Susan Sweeney
The key to a web site’s success is its ability to entice surfers to stop at that site, absorb what it offers, and return at a later date. This guide provides tools such as templates, checklists, and forms as well as proven techniques such as using e-mail, links, and online advertising to increase the number of initial users and repeat visitors to the site. This resource will prove invaluable to entrepreneurs, small business owners, corporate marketing managers, and consultants seeking the skills needed to make a web site successful.
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| | Content Management Bible
By Bob Boiko
Addressing the need of an organization to know their information and audiences and match the two in a set of publications, this book outlines the structure of a content management system for collecting and publishing information, particularly on a large web site.
 Explore Pop Art's Content Management Solutions.
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