Pop Art Examines Client Relationships and Key Strategies

The entire Pop Art team packed their bags in February and headed up to the mountains for two intensive days of company assessment and strategic planning. Guided by consultants L.B. Day and Frank Roehr, Pop Artists participated in various group discussions and team-building exercises, continuing their aspiration of being the leading interactive firm in the Pacific Northwest.

L.B. Day, president of L.B. Day & Company, Inc., has worked with Fortune 500 companies such as Intel, Raytheon and Photon Dynamics, providing strategic organization services to executives around the world. He is a member of the board of directors Centrisoft, Inc. and Microchip Technology.

Frank Roehr co-founded preeminent, Portland-based Young & Roehr Inc. transforming the ad agency into one of the leading client service firms in the Northwest. Mentoring and inspiring a generation of creative people, Frank has directed or been involved with over 200 major product announcements including the successful market positioning of Freightliner Trucks, Tektronix Information Group and Intel PECO.

The two consultants along with several Pop Art team members led strategic presentations covering topics such as company direction, client relationships, team development and internal processes. The team also focused on inter-departmental communication and role development. When asked about Pop Art’s departmental roles, L.B. Day responded, “We identified the goals necessary to achieve Pop Art's strategic intent and began to align everyone's roles to these goals.”

Departments also had a chance to brainstorm ideas and creative projects, allowing the Pop Art talent to shine in 2006. Asked the most important factor for the year, Director of Software Development, Andrew Hay commented, “Quality is a great focus for 2006. We’re tackling this by clarifying accountability for project teams and enriching our services by understanding our clients better.”

Pop Art continued to develop its “customer for life” client model. Team members worked closely on how to build better client relationships and how to provide superior service so that Pop Art customers become the best in their industries.

Pop Art CEO, Steve Rosenbaum stated, “As marketing consultants, Pop Art provides strategic services and tools to help our customers dominate their markets. It is refreshing to use some of our processes to work on our own market positioning and to improve how we interact with Pop Art customers and our customers’ customers.”

He concluded, “We are very fortunate to have the unsurpassed mentorship of L.B. Day and Frank Roehr, in addition to great leadership throughout the Pop Art enterprise.”