| Awards & Community Involvement: Oregon Business magazine once again recognized Pop Art as one of the 100 Best Companies to Work For in Oregon. Pop Art was ranked as the number one creative and interactive services agency, while achieving 24th in the overall small business category.
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| Pop Art also stepped up and accepted the Employer-Classroom Connection Challenge, supporting Oregon schools, students and families. The program, developed by E3 Employers for Education Excellence , works with employers and schools to promote high academic standards and strong community involvement. |  |
Pop Art's President and CEO, Steve Rosenbaum, put on his professorial hat as he was invited back to teach a course on developing web applications for business at Portland State University. The course gives insight into the future of web site development with a focus on implementing best practices, methodologies and tools.
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Team Pop Art supported Oregon Public Broadcasting by volunteering to take pledges for OPB's February Radio Drive. The team showed their competitive side and it paid off—Pop Art raised the most money as a group for this drive! Pop Artists enjoyed bonding as a team and taking calls from morning commuters. Thanks to all who pledged!
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New Clients and Projects:
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| Freightliner Market Development Corporation
Freightliner Market Development Corporation chose Pop Art to design and develop web sites for over two dozen SelecTrucks Centers—promoting the overall SelecTrucks brand through each unique truck dealer site, building off of the character and personality of each Center’s local identity. SelecTrucks has a presence in some of the most exciting cities in the U.S.—Las Vegas, Miami, Chicago and Los Angeles to name a few – so look for some truly incredible design work by the Pop Artists.
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LifeWorks NW
Pop Art also teamed up with local health services non-profit, LifeWorks NW, to provide a complete web redesign including updating the site’s content, upgrading the user interface and designing a customized service locator tool to help patients and referring physicians.
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Detroit Diesel Corporation
Detroit Diesel Corporation, a Michigan-based DaimlerChrysler subsidiary, chose Pop Art to update its current web site and marketing strategy. The industrial powerhouse, DDC, is the leading manufacturer of diesel engines for the commercial truck market.
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Portland Institute for Contemporary Art
Pop Art is donating its skills to redesign and develop the Portland Institute for Contemporary Art PICA web site. An enthusiastic supporter since 2003, Pop Art will emphasize easy-to-use event calendaring as well as enhanced web site management tools.
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Pac/West Communications
Pac/West Communications selected Pop Art to develop an interactive web solution for the Drive Less/Save More campaign. The campaign is funded by regional and state government in Oregon. This social marketing initiative, based on open source technologies, will provide drivers with tips and tools to reduce time spent driving and to encourage savings.
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Launches and Project Completions:
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| Leatherman Tool Group Hunters and gardeners rejoice! Pop Art rolled out Leatherman Tool Group's newest product line: high quality stainless steel bypass pruners with multipurpose tools. The new Pruner Section uses Flash to highlight the new products' features, providing Leatherman with an effective online marketing tool.
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| Screaming Circuits
Pop Art launched the newly designed and developed Screaming Circuits web site. The new site offers a brand new look and feel complemented by a leading-edge web content management system, beautiful and sleek CSS design, and an efficient 4-step ordering process to improve overall site usability.
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SelecTrucks of Memphis
Pop Art launched SelecTrucks of Memphis, the first of two dozen SelecTrucks dealer sites. Pop Art’s design for SelecTrucks of Memphis captures the look and feel of the King himself while displaying some of the finest used trucks around!
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New Team Members:
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Chris Tacy, Vice President, Strategic Services and Accounts
Chris has spent over 10 years developing expertise in Business and Strategic Development in multiple markets and sectors. Prior to joining Pop Art, Chris was the Chief Strategy Officer at Rare Medium, a publicly traded $1.5B consulting services firm. At Rare Medium, Chris was responsible for the Strategic Services practice, Corporate Strategy and served as a General Partner in Rare Medium's $350M corporate venture fund. Chris grew to fame as a founder and President of the seminal web development boutique Fire Engine Red in San Francisco. Through his regular speaking engagements and work as a columnist for The New York Times online, Chris has become a well regarded expert and pundit. Chris is currently enjoying his role at Pop Art serving as a strategic advisor for Carrier North America Residential, Louisiana Pacific, Freightliner and Screaming Circuits.
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Tom Potterf, Senior Project Manager
Tom brings years of marketing, account and project management experience to the Pop Art team. Prior to joining Pop Art, Tom worked as an Account Manager and New Business Strategist at Curiosity Group, a content development and marketing agency. He has worked with clients such as Hewlett-Packard, Apple Computer and Bonfire Snowboards, working with each to create exceptional customer experiences that integrate online activities with marketing and sales goals. At Pop Art, Tom currently advises Oregon Steel Mills and responDESIGN.
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Scott Vandehey, Web Developer
Scott brings over 5 years of web development experience to Pop Art. He is passionate about developing sites that demonstrate the capabilities of Web Standards and CSS to improve accessibility and search engine ranking. Scott has worked for LuxuryRealEstate.com and Registration Resources, working closely with programmers to develop enterprise-level web applications. Scott is displaying his mad programming skills on projects such as SelecTrucks and Detroit Diesel. |
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