If you’ve explored our web site in recent months you’ll notice how different it is than what was there before -- Pop Art launched its brand new web site last month. Sure, it’s a whole lot prettier than it used to be, but that’s not really the point.

Sometimes growing and extending an existing web site is important for strategic and financial reasons. Sometimes, a new web site is business-critical.

The previous generation of PopArt.com served us well, but it's important to redesign web sites no less often than every two years. Our business continues to grow and we needed a design that would better reflect our corporate values and culture, to further inform our audience of our products and services, and support our offline marketing initiatives. We also wanted to showcase the power of our web content management (WCM) solutions. That's right, the whole site is linked to our Catabolt™ WCM system so anyone at Pop Art can update the site at any time through a web browser.

Extreme Makeover: You have a new brand initiative and you’re ready to launch your new corporate identity to the world. With a new branding effort underway, you need a web site that will introduce, support and strengthen the brand.

 
Multiple Personalities: You’ve been around the block, but you’re not sending a unified message to your audience. A new web site can help bring a diluted brand and all those mixed messages back together. Combined with your offline marketing efforts, a new web site can strengthen your message and brand through a consistency of tone and messaging, look and feel and a consistency of customer experience.

Mistaken Identity: Your web site is sending the wrong message and no longer reflects corporate values. Your web site may be misrepresenting who you are and turning existing and potential customers away.

 
Growing Pains: Your company is outgrowing your current web site. You have new products or services, and your current web site is no longer relevant or competitive in the marketplace. You need a more robust web site that can support your business and drive growth.

 
The Wallflower: Your current web site just doesn’t perform or positively impact the bottom line. It doesn’t support other offline marketing efforts nor does it drive new business.

Sometimes it’s just time to let go. Real, significant growth requires real change, and that includes your company’s online presence.

Designing a new web site is never easy, but it’s always exciting. It’s an opportunity to grow and to say something new, to reconnect with existing customers and to make some new ones. But before we do that, we need to understand where we came from and where we want to go.

This requires a thorough analysis of your existing web site and a better understanding of your online audience. Was your previous site successful? Why or why not? What worked and what didn’t? Where are the areas of improvement?

With this knowledge in hand, you’re ready to take your web site to the next level!

At the heart of our new look, you’ll find what we do best: designing and building compelling web sites through thoughtful analysis, strategic planning, smart design and solid processes. 

And that is the point -- to communicate, through design and implementation, who you are, where you’ve been and where you’re going. Pop Art, the art movement, was a lot like that, too. It was not only a mirror of society and the times, it was also a glimpse into the future.

Web site design may once have been the new Pop Art, but today, Pop Art is the new Pop Art.

We’re excited to share more of our story with you! Please look around our new site. We think you’ll like what you see.

NEXT STEPS:

 Contact us today to talk about the redesign of your web site! 

 Learn more about Pop Art's approach to web design.