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What's What in Search Engine Marketing:
The latest updates from the world of search engines
By: Scott Orth, Product Manager; Search Engine Positioning and Direct Email Marketing
Pop Art introduces the newest member of their team - a devoted Search Engine enthusiast and expert, Scott Orth brings extensive experience to Pop Art as the new Product Manager of Search Engine Positioning and Direct Email Marketing.
Helping to make Pop Art a leading national SEP firm, Scott has brought success to many clients by carefully optimizing quality web sites, specifically for search engine positioning. Scott also brings extensive experience managing complex pay-per-click campaigns, and building conversion tracking reports to help clients realize their ROI.
Search Engine Updates:
Google is still by far the most popular search engine available. With over 50% of the overall search market going to them (worldwide), it's hard to see any end to their success, but Google better watch out...
The world of search is still young, and there's simply no telling what will happen in the next ten years. While there is no doubt that Google offers great search results, being on top for too long can make such a company relax just long enough to let a hungry competitor slip by.
Right now, as Google is celebrating their successes, companies like IBM, MSN, and dozens of newly emerging engines are working hard to reinvent the search world. Each of these potentially Google-like engines are producing new user-friendly technology that could completely change how consumers use the Internet. A small breakthrough for one of these engines, and the Search Engine industry as we know it could be forever changed.
While all of these upcoming battles are brewing, Ask Jeeves (ask.com) is quietly taking back a larger share of the search market. You might be thinking, Ask Jeeves? Didn't they go out a long time ago? Well no, they didn't; they just stayed low, building new technologies and creating new strategies that would allow them to rebuild a sizeable share of the market.
In fact, in May 2004, Ask Jeeves completed the acquisition of Interactive Search Holding. This acquisition added a diverse portfolio of websites, portals and desktop applications to their already impressive network of companies (Ask Jeeves also owns Teoma, Excite, iWon, and several other niche search sites). According to Forrester Research Ask Jeeves is now the fastest growing search property on the Internet.
What Does it Mean?
What does all of this mean for businesses and consumers? That there are great things on the way! As anyone who has been involved with pay-per-click advertising knows, a search engine market with few players only fosters an atmosphere of exponentially increasing advertising costs, with no "cheaper" option to help small businesses survive.
The fact is, if nothing changed and these emerging engines weren't so driven to get their own share of the market, small businesses that once found a flourishing marketing channel would once again be knocked out of the running by large companies with deep pockets. With many strong competitors in the field, each offering something unique to searchers, small businesses will be able to keep a high level of success, while the cost of acquiring each potential customer remains relatively low.
Learn more about Pop Art's Search Engine Marketing Services. |