Building Customer Connections with Detroit Diesel

Thanks in part to our extensive work with companies within the transportation industry, we have been able to knowledgeably drive the Detroit Diesel brand to Demand it All.

Detroit Diesel, a heavy-duty diesel engine manufacturer, has been a client of Pop Art’s for several years. We’ve handled every aspect of their web presence, from creating banner ads and driving branding campaigns to creating custom web applications in that time.

Detroit Diesel

Redesign 2008

In 2008, we managed the engine maker's first major interactive overhaul in quite a few years. Our primary goal was unifying the current brand message with their new narrative style, while improving SEO/SEM and creating a launch-pad for new products.

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Detroit Diesel

Demand It All Tour

In 2007, Detroit Diesel took the DD15 to the drivers by embarking on a cross-country tour with their new engine. We built a web presence to let anyone in the world see the tour because otherwise it could only talk to people that attended the event.

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Detroit Diesel

Dealer Locator

We built a dealer locator to drive potential customers to become actual customers in order to help Detroit Diesel's customers move through the sales cycle faster.

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