Xerox Newsroom
In 2009 Pop Art worked with document giant, and Fortune 500 Company, Xerox to redesign their complex newsroom web application. After extensive investigation into several technology options, we facilitated the implementation and deployment across divisions. Pop Art designed and developed copy for their new newsroom in compliance with their highly detailed brand guidelines.
The Challenge
Find a software solution to handle a significantly robust newsroom then implement it.
Strategy
Extensive investigation allowed us to find the best possible software solution which we then designed and worked with the Xerox team to develop.
Results
The newsroom currently handles all of Xerox’s company news and effectively serves as the primary repository for all corporate information.