Old Spice Perpetual Love
In early 2010 Wieden+Kennedy asked Pop Art to help them bring their Old Spice Valentine’s Day campaign online. With numerous social media APIs, we built a site that automatically sent “love notes” to your significant other, thus making you look that much cooler (and better smelling) to your lady.
TAGS: Old spice perpetual love, old spice web site
The Challenge
Develop a web application to handle the needs of an integrated TV campaign.
Strategy
Create a web application that can utilize a variety of social media APIs to send messages out via Twitter and email.
Results
The site was a major win for W+K, resulting in significant traffic and the launch of one of the most talked-about campaigns of early 2010.