U Threads
In 1997, Pop Art helped U Threads launch an online business. Since then, the company has grown to include multiple retail stores in the San Francisco Bay Area. This extensive e-Commerce solution has survived relatively unchanged since its launch.
TAGS: U threads website, ecommerce solution
The Challenge
Create an e-Commerce site that will allow for easy updates and a relatively simple expansion.
Strategy
Build a robust custom CMS to handle all aspects of the newly redesigned consumer-facing site.
Results
The CMS has grown with their business, and the site has become one of the leading sources of California collegiate apparel.