SelecTrucks Redesign
Pop Art teamed up with SelecTrucks—the resale arm of Freightliner Trucks—to rebrand the truck dealer in a more driver-friendly light. By integrating helpful editorial pieces and significant content on the different specials offered, the site became a destination for drivers.
The Challenge
Rebrand SelecTrucks to improve their brand image and then redesign their website to drive users to individual dealer sites.
Strategy
Create and utilize a new set of brand guidelines to build a destination site that also funneled users to individual driver sites.
Results
Outside of ongoing updates, the site’s creative and functionality has provided exceptional shelf life, to this day it remains a key marketing asset.