Pho Starter QR Codes
When Pacific Natural Foods wanted to launch their new line of Pho Soup Starters, a Vietnamese staple, they turned to Pop Art for a creative solution.
The Challenge
The product is excellent, but consumers needed to be taken across an education gap before they’d jump into buying something new. They needed to know not only a context for the dish, but also how to prepare it, what other ingredients they needed, etc.
Strategy
Pop Art devised a series of assets to support a QR code placed on the back of the Pho Soup Starter box. The consumer simply scans the QR code on the package and is taken to a mobile-optimized web site complete with shopping list so they can purchase the other ingredients immediately, and a short video explaining how to prepare the dish.
Results
This innovative mobile initiative got PNF into the Wall Street Journal and brought smiles to thousands of customers by making their cooking and shopping experience a little easier. Retailers were also happy to increase sales of complementary products in the store.