Pacific Newsletter
The Pacific Foods newsletter needed to unearth it's great content, so Pop Art updated the design to cut down on scrolling, showcase all of the available information and allow users to choose the content they want to view right away. Additional callouts and links to Facebook and Twitter help to encourage and reinforce further brand participation.
TAGS: Email Marketing, digital newsletter
The Challenge
To update design and reorganize the content of Pacific's newsletter of which over-sized elements were pushing important content far beneath the fold, making it so no content was immediately viewable upon opening.
Strategy
Add balance and updated design elements to create a more friendly and email compatible newsletter to showcase content and cut down on scrolling while keeping the integrity of Pacific’s brand image alive and well.
Results
The new format of the Pacific Foods Newsletter better showcases the strength of content and has been the biggest determinant of a much improved Click-through-rate. In addition, the new subject line format (touting specific content) has also lifted CTR considerably.