PICA Redesign
In 2006, Pop Art redesigned and developed the Portland Institute for Contemporary Art’s (PICA) web site. The site showcases a sophisticated event calendar, clean modern design, extensive back-end CMS tools and cutting-edge development standards. With the new site release, online ticket sales doubled over previous years, increasing sales for PICA while simultaneously improving administrative efficiency.
The Challenge
Rebrand a museum that doesn’t have a physical location and build them a permanent web presence.
Strategy
Build a new site with a robust CMS that allows everything to be easily updated by PICA staff.
Results
Online ticket sales doubled over previous years, increasing sales for PICA while simultaneously improving administrative efficiency.