Mega Millionizer
To build buzz and excitement around the new Mega Millions® product, Pop Art and the Oregon Lottery teamed up to create an engaging online experience, using augmented reality technology, that allows users to envision what their lives would be like after winning a Mega Millions jackpot.
TAGS: Facebook, Mashups, Applications, Social
The Challenge
For the launch of the new MegaMillions product in Oregon, the Oregon Lottery wanted to do something unique and special to launch this new mega prize opportunity.
Strategy
To produce a foreground breaking augmented reality tool that allows users to Live the Experience of winning a Mega Millions jackpot, in an interactive, entertaining and sharable way.
Results
A unique augmented reality experience where users can choose a glamorous backdrop, virtually hold 3D models of objects—oversized checks, glitzy microphones and even a unicorn—and record sharable videos with a chance to win great prizes.