Oregon Millionaires
To help promote the experience of winning a lottery jackpot, we built Oregon Millionaires, a “faux” news site branded to promote Powerball® from the Oregon Lottery®.
TAGS: Oregon lottery, Oregon millionaires
The Challenge
Convince the reserved Generation Y demographic that even smaller Powerball jackpots could completely change their lives.
Strategy
We created and built a microsite that acted as a “news” portal with stories about outlandish feats that a Powerball winner “could have undertaken” using likeable, fictional characters.
Results
The site drew in significant traffic, including consistent return traffic, resulting in greatly improved brand perception.