Oregon Lottery Redesign
We began working with the Oregon Lottery on their site redesign in 2008. The purpose of the redesign was to expand the Lottery brand’s footprint as an engaged, interactive community focused entertainment option. Through extensive collaboration we were able to refine new interactive brand guidelines and style templates.
TAGS: Oregon Lottery site redesign
The Challenge
Rebrand the Oregon Lottery as an entertainment vendor; expand the perception across age groups to position Lottery as a viable option that (anyone over 18) can win.
Strategy
We expanded Oregon State Lottery’s brand online and designed the new site with engaging interactive to advance their identity and connect with Oregonians.
Results
The site design was implemented by client-side developers in 2010 and has generated new recruits from a younger demographic, while delivering the existing fan base a better experience.