If I Win
In early 2010 the Oregon Lottery wanted to channel the brand’s more altruistic attributes by focusing an online campaign around the good things that Lottery dollars do to improve the state. Pop Art created a web presence for Lottery where users could tell the world, and see what others would do, if they won a Powerball jackpot.
TAGS: If I win, lottery microsite
The Challenge
Use social media to freshen-up the brand image, appeal and general public’s view of the Oregon Lottery.
Strategy
We created a microsite that drew in pledges (140 character limit) from multiple social media channels and displayed them for the public to see. The pledges focused on ways to improve the State of Oregon with lottery winnings.
Results
Over 1,900 pledges, thousands of impressions and a high “average amount” of time spent on site. The campaign was honored with a 2010 People’s Choice Web Visionary Award.