Dollar Dreamer Mobile App
The Oregon Lottery® was looking for a way to reach new audiences and make their big jackpot games more top of mind and Pop Art's solution was a mobile app that allows the user to imagine how to spend their Powerball® and Mega Millions® winnings through an origami creation, whether it be a boat, car or dolphin. The app also gives updates on current jackpot numbers and retail locations where users can buy lottery tickets.
TAGS: Oregon lottery, Dollar dreamer
The Challenge
The Oregon Lottery® needed a quick and easy way to engage a new audience with their brand. They wanted to help them imagine how far a dollar could take them.
Strategy
Develop a mobile application to entertain and inform the on-the-go audience, while creating a way for lottery ticket buyers to envision using their potential winnings.
Results
An easy to use, creative mobile app that encourages the user to dream about where winning the lottery could take them. The app also became a tool to inform consumers where to purchase tickets and to find out if they have winning numbers in hand already.