Usual Defects

To show the benefits of the new SolidStart LSL from Louisiana-Pacific, we developed two animated shorts that highlight the most common problems with using traditional lumber. We then created a complete line of collateral materials including trading cards, movie posters and branded packages to help promote the shorts.

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The Challenge

Sell a lumber product—in an interesting and entertaining way—to an audience ranging from professional builders to the “DIY” (do it yourself) segment.

Strategy

We created a microsite, animation and extensive collateral which was used in several online and offline applications.

Results

The animation is still used in a variety of media, from the microsite to extensive use across sales and promotional events.