LP Redesign
Prior to the redesign, each of Louisiana-Pacific’s lumber and building products had an independent site and unique brand image. In 2005 we worked with the company to unify their different sites into one singularly branded entity.
TAGS: Louisiana-Pacific redesign, lp.com
The Challenge
Take several different product pages, each with their own brand and voice guidelines, and move them all to a single site with a unified style and brand.
Strategy
Through templated design and a robust CMS, we created an extensive site that improved the ability for the client to administer and manage the brand.
Results
The redesign resulted in a complete rebranding of the company’s interactive assets and created a single destination for all company and product information.