LP Redesign
Prior to the redesign, each of Louisiana-Pacific’s lumber and building products had an independent site and unique brand image. In 2005 we worked with the company to unify their different sites into one singularly branded entity.
The Challenge
Take several different product pages, each with their own brand and voice guidelines, and move them all to a single site with a unified style and brand.
Strategy
Through templated design and a robust CMS, we created an extensive site that improved the ability for the client to administer and manage the brand.
Results
The redesign resulted in a complete rebranding of the company’s interactive assets and created a single destination for all company and product information.