LP House
To help promote LP building products at trade shows, Pop Art developed a 3D house animation that introduces builders to the full range of products and their benefits. This was the first time that LP’s full family of building product lines had been demonstrated in a single presentation.
TAGS: LP House, animated product promotion, interactive product tour, 3D product tour
The Challenge
Display the wide-range of LP building products in an informative, engaging and useful way.
Strategy
We created a 3D animation that demonstrated the in-home use and benefit of each product.
Results
The resulting animation was the first time that the entire range of LP products had been demonstrated in a single structure.