LP Field
After Louisiana-Pacific bought the naming rights to The Coliseum, the home turf of the Tennessee Titans, Pop Art built a web presence designed to let fans experience the stadium without having to set foot inside.
The Challenge
Showcase to users a Louisiana-Pacific branded stadium experience.
Strategy
Build an online version of the stadium for users to experience the feel of it first hand, right down to how the field looks from their seats.
Results
The experience greatly improved the positive brand recognition of LP and helped to promote the new look and feel of the stadium.