Leatherman Redesign
In 2008, Leatherman® Tool Group, a Pop Art client since 2001, asked us to execute their first major interactive overhaul in several years. Leatherman’s goals for the project were to directly increase online retailer sales and improve search engine results (SEO/SEM). Additional requirements included site scalability to allow for new product launches, and site optimization for translation into several languages.
TAGS: Leatherman tool group web site redesign
The Challenge
Take a largely regional brand for a growing company and make it a global standard.
Strategy
We completely redesigned the site, bringing a new voice and style to market, ensuring web standards were met, and language localization was simplified.
Results
The redesigned site has performed extremely well; its voice and style have influenced, and been adopted, across the company’s broader marketing efforts.