Innovation Truck
To highlight the steps taken to make their vehicles the most fuel-efficient in the industry, Freightliner built a full-size Innovation Truck concept. To help bring the truck to the 3.5 million drivers in America, Pop Art built an immersive experience that displayed all of the trucks fuel-saving components.
TAGS: Innovation truck, Cascadia, Freightliner, microsites
The Challenge
Take a technologically complex truck and turn it into something that excites the truck driver community and provides relevant benefits they care about.
Strategy
We created an immersive flash-based experience that lets the users see the truck from all angles and displays important information about the different components.
Results
The site advanced the Freightliner brand image to better align with their business goals and connect with their customers; the innovative and fuel-efficient choice.