Freightliner iPad Sales Tool
Freightliner came to Pop Art looking for a solution to help grow their sales within the vocational market space while at the same time, helping to educate their sales staff on the latest available marketing materials. Pop Art developed an iPad solution to help empower the sales staff both in the office and out in the field.
TAGS: Product Development, Business Automation, Branding
The Challenge
Freightliner hasn't been taken seriously in the "vocational" truck market for years, although they've had a good product mix the whole time. The problem? A sales staff more accustomed to selling on-highway trucks than specialized vocational work vehicles.
Strategy
Develop an easy-to use combination sales and training tool for the iPad that empowers sales staff to learn and sell at the same time, showcasing both the broad offerings of Freightliner's vehicle family, as well as their industry-leading bottom line impacts.
Results
We created a sleek, modern tool that gives the salesperson an advantage in the office or out in the field. The iPad app has built energy among sales staff and convert several of the competitor's biggest customers to Freightliner customers.