FreightlinerTrucks.com Redesign
After many years spent updating a site built on an aging foundation, Pop Art and Freightliner Trucks joined forces to redesign the Freightliner website so it better represents the brand and its focus on innovation.
TAGS: Social Marketing, Facebook Applications
The Challenge
FreightlinerTrucks.com was not search-engine or mobile friendly and was showing its age visually. They’d evolved by adding new products, and needed a better way to let customers find products, dealers and parts suppliers and to show their extensive community activities.
Strategy
Pop Art started with a new sitemap, then designed, co-wrote, and built a whole new site. Now Freightliner can address both current and prospective customers based on targeted search terms, allowing them to budget and plan wisely for other aspects of their interactive marketing plan.
Results
Now the site presents a deeper, broader view of Freightliner’s product offerings, features an extensive multimedia library, and showcases their innovative engineering and manufacturing practices, all while being easy to search and retrieve information.