AMT3 Transmission Microsite
Freightliner was debuting an all-new transmission that combined the best of automatic transmissions – ease of use, and manual transmissions – improved fuel economy. The new AMT3 automated manual transmission lets drivers get the best of both worlds.
The Challenge
The transmission is an important, but rarely seen component of a vehicle's drivetrain. How do you make customers care about a part they rarely see, and barely understand?
Strategy
Produce an engaging microsite that shows not only where the transmission fits within the truck, but how it works, and – most importantly – how it saves truck owners money.
Results
The AMT3 microsite blends high production values and engaging animation with meaningful, projected cost savings thanks to a custom fuel savings calculator that shows how the transmission improves customers' bottom line.