Columbia Website
Columbia Machine needed to create a visually pleasing yet informative web presence to help position themselves as not only a leader in the products they produce, but in the online space as well. Pop Art's team worked with Columbia to create and manage a website where their customers could see the benefits of investing in a Columbia machine.
TAGS: Branding, Website, Content Development
The Challenge
To stand out amongst their competitors, Columbia's aim was to launch a new website that represented their unique mixture of long industry experience and technology innovation to a global audience.
Strategy
Make a site that is both sleek and smart in strategy. The to-the-point copy emphasizes the customer purchase drivers and product information. Behind the scenes, an easy-to-use content management system allows for easy upkeep.
Results
This site has advanced the Columbia brand image to better align with their customer needs and business strategies. They are now a dominant leader in both the products they sell and in their online presence.