Carrier.com
In 2006, Pop Art redesigned Carrier North America Residential’s web site with two goals: 1) help customers “Turn to the Experts” by increasing leads to local dealers; and 2) introduce a new line of energy efficient products. Through extensive user and demographic testing we were able to create a complete website that excelled at both of these goals.
TAGS: information architecture, Carrier Edge interactive design
The Challenge
Create a website designed to be visited by a user only once a decade, while showcasing very technical information in a pleasing and useful way.
Strategy
Through extensive paper prototyping of potential users Pop Art delivered a thorough and easy-to-use site infrastructure.
Results
The site exceeded client expectations and helped rebrand the HVAC Company as an accessible, innovative company site that visitors could relate with and enjoyed using.