Carrier Infinity Control
How do you sell something that you can’t see? Carrier North American Residential came to us with that challenge for their Infinity™ system. Carrier already has an extensive network of dealers, so we built an interactive user experience to help customers understand the benefits of the premium Infinity system.
The Challenge
To convey the Infinity System's new, state-of-the-art system online. The new product included the ability to zone and schedule for different temperatures, across different rooms and uses, over the Internet from your own computer.
Strategy
We created a flash-based microsite that conveyed a sense of comfort, while demonstrating the key differentiators and benefits of the thermostat.
Results
The site has earned greater-than-expected visits; a number of demo components of the site have become a cornerstone of sales meetings.