Carrier Edge Thermostat
Carrier North American Residential needed to create a visually pleasing yet informative web presence for their new product, the Edge Thermostat. Pop Art’s team worked with Carrier to create and manage an interactive microsite where their customers could see the aesthetic benefits of the new product in a household setting that the user could change and decorate.
TAGS: Interactive microsite development, Carrier Edge microsite
The Challenge
Explain the function while intuitively connecting consumers to the aesthetic benefits of an everyday product in a visually appealing and interesting way.
Strategy
We built a microsite to showcase the benefits of the product, and, like the thermostat, were instantly customizable to fit the users’ needs.
Results
A key marketing asset, the website was used to launch the product and serve as the primary advertising channel for the thermostat.