Q2 2008
Pop Art and Detroit Diesel launch 2008 Demand it All Tour
4/1/08
| When Detroit Diesel launched the new DD15 engine in 2007, they knew they needed to do more than a press release to get drivers excited about the product. They decided to take the show on the road. The 2008 Demand it All Tour will take Detroit Diesel's rockin' new engine to more than 25 cities across America, giving drivers the opportunity to witness its awesome power and incredible efficiency firsthand. Pop Art ran with the theme, developing creative for the tour based on a "Rock Tour" aesthetic, developing an immersive web site that allows users to get a sneak peak of the interactive trailer, and sign up for a test drive. |
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