Longtime client Louisiana-Pacific came to Pop Art with the goal of timing the online presence for a number of product releases and product updates for the 2008 International Builders Show. Working closely with LP, Pop Art helped communicate the benefits to builders and homeowners of LP® SmartSide® Trim & Siding, LP SolidStart® Laminated Strand Lumber LSL , newly reformulated LP TopNotch® Sub-Flooring and LP TechShield® Radiant Barrier Foil. In addition, the green building benefits of LP products were touted throughout the site.

Pop Art launched a Web-based application for the WeatherBest Installer's Network WIN co-op program. The WIN application moves WeatherBest toward the goal of helping contractors grow their decking business. The WIN application manages contractor registrations as well as program fulfillment. Contractors then use the application to customize, order and fulfill co-op marketing materials, such as flyers, direct mail and brochures. The WIN application was designed with growth in mind, as Fiber Composites expects to offer further marketing support and materials over time.

Fiber Composites recently engaged Pop Art to find a way to communicate online with homeowners exploring a low-maintenance, lasting deck, as well as the decking contractors who serve them. As a first step, Pop Art redesigned WeatherBest.com for a richer look. The mechanics of the site were designed to be flexible for future campaigns and news items, with minimal upkeep requirements. The launch campaign of "WeatherBest vs. Wood" features an interactive piece — staged to complement traditional and tradeshow messaging — which demonstrates a side-by-side comparison of composite decking versus wood through several years of wear.

Louisiana-Pacific turned to Pop Art for an idea to generate excitement for an internal sales meetings about its new LP® SolidStart® Laminated Strand Lumber LSL . Pop Art produced an animated short that showed LP SolidStart LSL fighting “The Usual Defects” of traditional lumber. The tongue-in-cheek video was such a blockbuster internally that LP took the cast — Knots, Sappy, Green, Splits, Twisted and Shorty — to the International Builders Show with offline marketing, including trading cards and movie posters.

Sunstone Circuits, a global printed circuit board PCB solution provider and one of Oregon's 25 fastest growing technology companies, recently cemented its relationship with Pop Art. Sunstone pioneered Internet-ordered PCBs and offers a range of related services from design to delivery. The Pop Art team is excited to use its experience to help another industry leader stay well in front of the competition.