Just What Is It That Makes Today’s Interactive So Different, So Appealing?

Philosophy & Approach

How Can Interactive Bridge the Gap Between Customer and Employee?

Interactive has its own language and laws, and the people at Pop Art are natives. So we’re always trying to deepen customer experiences, improve client products or streamline processes with interactive or mobile.

Usability Means Focusing on People, Not Technology

Great usability keeps customers focused on the service and the product, instead of how a tool works. How does your competitors’ poor usability hurt them? Cart abandonment, underutilized tools, low page views and few repeat visitors. You can beat them by being smarter.

To optimize usability, we use a number of tools on the front end: paper prototyping, use-cases and solid information architecture. And on the back end, we measure with modern analytics such as ClickTracks, CrazyEgg, and Google Analytics.

Web Standards are Industry Standards

There are voluntary web standards and best practices, and then there are compliance regulations. User registration and marketing to minors requires federal laws be followed. Email marketing is bound by the CAN-SPAM Act. Accessibility for those with disabilities is regulated by Section 508. And some forms of mobile marketing (such as SMS) must follow laws and rules from the FCC. Lucky you; Pop Art always operates above-board.

Process & Methodology

1. Information Architecture

   Keeping customers on task requires a consistent experience from section to section of a website. Planning and documenting of taxonomy allows a site to grow without confusing the user.

2. Paper Prototyping

   Testing information architecture and the ability to complete common tasks can be done cost efficiently outside the digital realm. Markers and sticky-notes: the new digital tools.

3. N-Tier Architecture and Web Standards

   How do we build a system to be scalable? Separate the business logic from the design and both from the data. When any one of them grows or changes, it is less likely to impact the others.

4. Product/Service Strategy

   We help you explore interactive during a product or service design and launch phase. These innovations can leapfrog the competition.