Our Experience, Your Impact

Steve Rosenbaum

CEO

Steve Rosenbaum is the owner, President and CEO of Pop Art. Since 1997 he has been the key mover in the organization’s steady growth and advancement. Since Pop Art’s inception, he has been intimately involved in over 400 interactive projects, totaling over $25M in business. This extensive experience has allowed Steve to transform Pop Art into one of the select boutique interactive agencies that has proven itself capable of successfully executing large enterprise projects.

Steve’s focus on the big picture and his commitment to the best interests of clients and employees alike has ensured the longevity of Pop Art. His extensive community involvement together with his ever-present finger on the pulse of the industry renders Steve an industry leader.

Tom Paul

COO

Tom Paul is our Chief Operations Officer and a firm disciple of the “Balanced Scorecard” school of operational frameworks. He works to achieve a balanced success when creating a long-term plan for Pop Art.

This Balanced Scorecard approach requires the organization to visualize more than just financial goals when creating a long-term development plan. Tom prioritizes growing the company as a holistic entity over merely pushing out product month after month.

Through ongoing adjustment to this plan, and while continuously striving to achieve those long-term goals, Tom has helped transform Pop Art into one of the most innovative interactive advertising and marketing agencies in the industry. This allows Pop Art to bring the best and brightest minds to bear on our clients’ business needs.

Lisa Skube

VP of Strategy

With over 17 years delivering and evaluating MarCom initiatives across non-profit and enterprise environments, our VP of Strategy Lisa Skube is one of the driving forces behind Pop Art. Her experience in diverse industries infuses clients’ interactive marketing programs with a holistic understanding of the larger marketplace.

Lisa has developed a deep knowledge of evaluative methods, having participated as part of an elite project team that produced program efficacy evaluations and brand asset audits for over $300M in funder investments. Integrating the collective expertise across the creative, development and client services teams at Pop Art; Lisa provides analysis, insight and closely tracks consumer trends to inform which online channels, assets and success metrics will produce the greatest business impact for our clients’ interactive investment.

Reshma Taufiq

VP of Client Services

With over 12 years the marketing world, Reshma Taufiq contributes both agency-side and client-side experience that makes her one of the top-ranked professionals in interactive marketing. As VP of Client Services, she leads the client services team in meeting all of our clients’ strategic and tactical needs.

Her years of experience on both sides of the table endow Reshma with a balanced view of both the agency and client perspectives, enabling her to effectively work towards the best solution possible. Reshma maintains a methodology-agnostic view when exploring solutions to ensure the most fitting processes are in place to achieve the best possible outcome.

Dave Selden

Creative Director

Dave’s peerless enthusiasm for solving client business problems is matched only by his ability to do so creatively. He and his team combine the principles of usability, creativity, information architecture and branding in the name of furthering the business of Pop Art’s clients.

Dave’s ability to address client challenges is facilitated by what he refers to as “method creative.” This philosophy dictates that in order to produce the best creative work possible, one must completely understand a client’s business. As such, he strives to live the brand and truly immerses himself in that brand’s customers.

Tim Deal

Account Director

As an Account Director, not only does Tim Deal grow and facilitate client relationships; he goes out of his way to completely envelop himself in client brands with the goal of obtaining a deep understanding of business needs. Tim endeavors to create content-driven brand experience through the medium of interactive marketing.

Through his work promoting content marketing, Tim has immersed himself in a plethora of interactive platforms ranging from social media to rich media experiences. He leverages his extensive expertise in both the “traditional” and interactive spaces to continually advance our clients’ business.