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February 5, 2002
Leatherman increases their direct marketing power with Pop Art Direct Email Marketing The release of Leatherman's new web site in October 2001 resulted in a flurry of popular response and a flood of newsletter sign-ups. To better manage the growing number of subscribers, Leatherman decided to implement Pop Art's advanced Direct Email Marketing services. Pop Art worked with Leatherman to quickly re-wire their site to accommodate the new system, without making unwanted changes to the web site's appearance or functionality. Leatherman will gather information such as the number of emails received and read, the number of emails bounced, as well as hyperlink click-through statistics. Visit Pop Art's Direct Email Marketing page to learn more about how your company can benefit from the service.