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February 14, 2008
Louisiana-Pacific turned to Pop Art for an idea to generate excitement for an internal sales meetings about its new LP® SolidStart® Laminated Strand Lumber LSL . Pop Art produced an animated short that showed LP SolidStart LSL fighting “The Usual Defects” of traditional lumber. The tongue-in-cheek video was such a blockbuster internally that LP took the cast — Knots, Sappy, Green, Splits, Twisted and Shorty — to the International Builders Show with offline marketing, including trading cards and movie posters.