Tomorrow's News Now

Detroit Diesel recently introduced the all new DD15. This heavy-duty engine gets up to 5% better fuel economy than the legendary Series 60® and launches truckers onto the road with up to 50 free horsepower. Pop Art created a new look, feel and personality for Detroitdiesel.com in conjunction with the engine launch. Weeks prior to the launch Pop Art created an animated, flash experience on the home page to tease customers that they cold soon "Demand It All." Customer testimonials and video are also added to the web site so potential buyers can see and hear driver opinions. Email sign up is included for further communication opportunities as the engine becomes available in various truck brands.

Take a look at the new site or read more about Pop Art's web design services.

The Broadway Bright Lights District in Downtown Portland has some new light illuminating its sidewalks these days. The Pop Art sign made its appearance at the corner of SW Broadway and Alder in early October, with its official debut being the Pop Art Ten Year Anniversary Party on October 10th. This new landmark will be wowing pedestrians and drivers alike for years to come. Be sure to check it out next time you are in the neighborhood!

Carrier Corporation's North America Residential division recently launched a new line of thermostats with seven stunning faceplates that can match any décor. Named "Edge" because of its less-than-an-inch depth, Pop Art developed an interactive microsite that messages and demonstrates the beauty, innovation and benefits of the Edge thermostat.

Focusing on the design possibilities that this new thermostat allows, the microsite encourages the visitor to visualize the thermostat in a variety of home environments. This leaves customers with a good “feel” for the seven different faceplate options. Additional interactive information related to the Edge thermostat allows the visitor to explore the innovative programmability.

Pop Art is also managing an accompanying Pay-Per-Click campaign to ensure wide exposure to this precedent-setting product line.

Try out Carrier's Edge microsite for yourself, or learn more about Pop Art's interactive design services.