Time: 11:30am Arrivals/Noon-1:30pm
Location: Bridgeport Brew Pub, 1313 NW Marshall
Today’s online users spend an average of 33 hours a week in front of their computers. Almost twice as much time as they spend watching television. The importance of finding your audience online is a major priority for any advertising campaign. In fact, this year, online will represent 9% of total media buys exceeding the money spent on print and outdoor advertising. However, higher buys don’t necessarily translate into desired results. Knowing that, during these troubled economic times; advertisers expect accountable solutions for finding their target audience online. It is imperative that agencies provide strategic ways to connect with audiences in an environment they know and trust.
Join PAF and Jay Corson, Vice President for Account Services for Big Fish Marketing, for a revealing look at how they’ve spearheaded successful campaigns using online engagement strategies that connect with audiences via contextually relevant media buys, engaging online advertising, buzz worthy viral games, online PR and social networking communities.
Jay and his colleagues have created and executed strategic marketing plans for a prestigious client list that includes ABC, A&E, Bravo, Comedy Central, E!, HBO, MTV, NBC, Lifetime, Oxygen and TBS. Over the past 5 years, Big Fish has employed cutting-edge tactics to harness the power of the Internet to drive audience tune-in to highly successful shows such as South Park, Sex and the City, Lost, Project Runway and more.
COST: $45.00 PAF Members/$60.00 Non-Members
Register Today!