The Pop Art brand is built upon five core values that drive our company, and shape who we are. They represent our most deeply held beliefs and are the most constant elements of our corporate culture.
1. Client-Focused
The only yardstick of our success is our clients’ success. We do our homework to understand the competitive factors that affect their business, and learn all we can about their customers. Only after we have this firm understanding do we begin creating the great interactive ideas that will help them succeed.
2. Design Thinking
Sometimes, clients present us with well-defined problems that call for fairly straightforward solutions. This is when we simply execute (designer as decorator). Often, after researching the audience, goals and technology, we reframe the problem and devise a previously unimagined solution (designer as designer). We express our passions by framing tough problems and applying innovative solutions.
3. Open, Forthright, Respectful Communication
We ask our clients to speak-up and let us know their opinions, questions, and where they need clarity. We’re receptive to coaching, criticism and other points of view, and we expect the same from our clients.
4. Integrity
We keep our promises. If we say we are going to do something, then that is reason enough to do it. We always under-promise and over-deliver.
5. Invest in Process
Creating for the interactive space requires incredible teamwork and coordination. To excel, both Pop Art and our clients invest in processes that facilitate both agility and accountability.
6. Own the Business
Pop Art is not an art studio; we are a commercial design agency. Making money for our clients and for ourselves is integral to our mission. We empower our employees to make the decisions and take the bold actions that lead to profitability and client satisfaction.
7. Great Design Stays Ahead of the Curve
Design is about creating cultures, shaping values, building new futures. We believe in the power of design to make life better. To be a great interactive agency, Pop Art stays on top of the trends in business, design and technology that affect our industry and our clients’ businesses.
8. Make the World a Better Place
We help our clients uncover new directions and envision new futures so they can continually work toward a better tomorrow. We work tirelessly to make a positive impact in the interactive industry and in our community.